There are plenty of businesses online proud of the website they got for a fraction of the going rate. They wonder why they waited so long to get in on the fast paced, Vegas flash of the Web. They wait for the crowd to bust in and the bonanza to begin. They wait ….
Soon, it is clear that, for them, it is not the Las Vegas strip on payday, or Bourbon Street at Mardis Gras. This is not even Main Street at the “Miss Idaho Potato Pageant and Parade.” They are lost in the Internet outback. A website is not a “site” in terms of a location, and just putting your business “on the web” is like setting up shop “on the planet.”
Business on the Internet depends on consumers locating the website. The Website Designer you choose should be competent in Graphic Design; that is a given. A professional designer exceeds competence, offers artistic, imaginative designs, and incorporates marketing elements to keep your business out of Siberian cyberspace exile. Only a professional has the experience with Local Search, Social Media and SEO (Search Engine Optimization) as tools to enhance business.
Specialty businesses serving a particular niche find their customers are eager to participate in online communities, to exchange thoughts with like-minded people. Some businesses are appropriate for providing “How-To” videos and any online business can market through Social Media. Let a professional advise you on the possibilities.
A website must campaign on at least two fronts. One section is for the traffic that stops at their site and the other is for search engines that direct the traffic. The positions at the head of Google search results do not come from a lucky lotto win. Google squeezes Websites through an algorithm armed with over one hundred variables, assigning a value to each, and mathematically weighing one against the other. Sifting it all with a proprietary logic yields a ranking that bodes prosperity or peril for web ventures across the hemispheres.
Search Engine Optimization (SEO) is a website fine-tuning of edits and additions with the goal of achieving the best possible search engine advantage. SEO is a never a hobby. Those who do this are in a perennial, harried competition, playing by fluid rules on a shifting field. There is always a Google door left unlocked or an unguarded virtual gate to scale. As soon the SEO obsessors find a shortcut, the search engineers change the blueprint.
That competition is the steel for sharpening skills, and is not central to what SEO brings to you. At its core, the search engine is designed to offer the best options in response to a query. SEO tweaks your site for clarity of content specifically for search engines.
The Yellow Pages have gone the way of rotary phones. Most people search local business categories online and every business should have their data uploaded to these databases. Specific geographical searches are available for wireless phones as well as computers. Professional Wed Designers know how to get your business listed.
A professional design and marketing company builds Websites after thorough client consultation to gain a full grasp of the type of online transactions required, the initial geographical reach, and the nature of the business image and demographics of the clientele.